Naming and Visual Identity for a Bold Food Brand

Task:

Develop a brand name and visual identity for a burger shop, creating a strong foundation for recognition and differentiation in the street food segment.

Solution:

We created a distinctive brand identity inspired directly by the product. The visual concept is built around contrast and character: a light, airy typeface referencing fresh pastry, and a bold logo featuring a ninja burger as a symbol of attitude and memorability.

The color palette is reduced to black and white, echoing a black burger bun with white sesame seeds — a simple yet powerful visual metaphor.
The result is a confident, recognizable food brand with a clear personality and strong shelf and street presence.

NAMING & BRAND IDENTITY

'24

Results

Our projects showcase our abilities, and we use our blog to discuss them in detail.

review

I was impressed by their thorough approach when I asked WISHNIA for a logo for my burger joint. Even without a clear vision, they considered all my preferences and delivered results beyond my expectations. They created a complete brand identity and a bold logo! The WISHNIA team's commitment to achieving the best outcome was clear. Thank you for our ninja.

Elina Doval
Owner

similar cases

view project

KIND TEA

packaging, branding

view project

NEGRECHA

branding, strategy, naming, corporate identity

return to all
projects