Naming and Visual Identity for a Bold Food Brand

Task:

Develop a brand name and visual identity for a burger shop, creating a strong foundation for recognition and differentiation in the street food segment.

Solution:

We created a distinctive brand identity inspired directly by the product. The visual concept is built around contrast and character: a light, airy typeface referencing fresh pastry, and a bold logo featuring a ninja burger as a symbol of attitude and memorability.

The color palette is reduced to black and white, echoing a black burger bun with white sesame seeds — a simple yet powerful visual metaphor.
The result is a confident, recognizable food brand with a clear personality and strong shelf and street presence.

NAMING & BRAND IDENTITY
'24
'24
packaging of the world
world brand design
packiging burger
burger logo
Results

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review

I was impressed by their thorough approach when I asked WISHNIA for a logo for my burger joint. Even without a clear vision, they considered all my preferences and delivered results beyond my expectations. They created a complete brand identity and a bold logo! The WISHNIA team's commitment to achieving the best outcome was clear. Thank you for our ninja.

Elina Doval
Owner