Rebranding of a veterinary clinic with a dynamic visual identity

Task:

— Analyze the market

— Define target customer profiles and segment the audience

— Develop brand positioning and concept

— Establish the verbal identity and brand voice

— Design the brand identity

— Draft a step-by-step implementation plan

Solution:

Instead of demonstrating stuffy expertise, we focused on the main thing — the veterinarian's love for the animal and respect for its owner. So we built a strategy using a sensitive doctor's words: "You are a super owner." We also added the image of a mischievous pet to the identity: a soft font logo juxtaposed with bright colors and animal designs.

Rebranding
2018
2018
Results

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review

CentrVet upgrade​. Finally, my long-held wish came true. We have our own corporate identity. Of course, we've always had it. Thanks to Wishnia, it is now expressed graphically. Our bright colors remain, and more graphic assistants, patterns, and our branded font appear. Wishnia made a list of differential diagnoses and prescribed treatment. In general, everything follows evidence-based medicine, as we like. Thanks for the excellent incarnation. The words positioning, SWOT analysis, brand, identity, and mockups sound almost as incredible as skull bones in Latin)) ⠀ We will buy new equipment and beautiful vestments for our Center.​ In general, it will still be us, but it will be more interesting.​

Anton Orlenko
Co-owner, Chief Physician of the CentrVet veterinary Clinic