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Naming & Packaging

Task:

We had to design a series of packaging for healthy snacks, all unified by a single concept.

Solution:

Consumers love stories. We can't stress this enough. Have you got it? Consumers. Love. Stories. 
Today, we're excited to share the packaging concept we developed for healthy snacks, Mad Snack Champions.
Each box not only features vibrant designs but also tells its own little story. The spotlight is on strong women who've proven that anything is possible, just like our healthy snacks that champion your well-being!
These "talking" packages help the brand connect with its target audience: "Believe in yourself, and the right snack, Mad Snack Champions, will help you become the best! If one person can do it, so can you!"
Ready to become a Mad Snack Champion? 

package design
'18
'18
packaging of the world
Results

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review

Our company, which bakes the most delicious cookies, has long been looking for a contractor for design work and a real partner who could do the design, help with marketing, provide decent analytics, and consolidate it in a strategic plan. We got such a partner thanks to Victoria and Olga's excellent idea of creating Wishnia. It is a very professional team! Their solutions are perfect for us. Thank you, Wishnia! But I will not recommend them to anyone because I need it myself.

Alex Volkov
Owner of the V.A.N. Foods company

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