Packaging & brand identity

Task:

Create branding and packaging design.

Solution:

Our task was to visually bring the brand to the premium segment while emphasizing the product's environmental friendliness and naturalness.

Our designers have delved into the "rustic theme" with its love of simple and natural things. The chicken that decorates the packaging is hand-drawn, and if you look closely, the feathers of the "Chebaturochka" resemble hearts (this is our love message from the designer❤️).
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Also, to set ourselves apart from competitors, we chose a deep blue color, which once again emphasizes the product's premium quality.
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It is impossible to pass by such an identity. Therefore, unsurprisingly, our chicken was included in the LogoLounge-10 anniversary collection!

Packaging design

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