Electrical Company Brand Identity Design in Canada

Task:

Conduct competitor analysis (visual and verbal identity)
Develop logo and corporate brand identity
Apply the identity across key brand touchpoints

Solution:

We developed a brand identity for Ctrl+Power, an electric company based in Canada, building on our previous collaboration with the client.

The identity is centered around the idea of adding light — both literally and metaphorically. The concept informed the brand tagline “Add Light” and the visual system, where a beam of light becomes a core graphic element.

The result is a clear, modern brand identity for an energy company that communicates reliability, clarity, and a customer-first approach, while remaining flexible across digital and offline media.

Brand identity