To design a label design.
Our task was to systematize a wide range of products. At the same time, we was to attract a new audience, and also not to scare away existing customers who are already know old “non-branded” products.
⠀ We analyzed the market, sorted the segments of target audience, found the main insights. And after that they built positioning understandable to the audience. The packaging emphasized manufacturability and modernity, systematized the system for placing information on packaging. As a result, the product stands out among competitors and attracts attention on the shelves.