To develop a name and a visual identity for a nail service salon.
We live in a world of paradoxes. Despite the body-positive trend, the beauty industry is not losing popularity, and on the contrary, it is developing even faster.
So, we took up a cool project - creating a visual and verbal image for a manicure salon that is just entering the market. After a market analysis, a deep study of competitors, the idea was born as if by itself.
The brand name was born from a true girls` insight: "I want to feel my beauty and love myself." And as you know, loving yourself is again a paradox! It means to go in for sport and eat healthy food but so far no one sees allowing herself a small (or not so) cake. Or it means to spend on the most fashionable things to look stunning, but on weekends (and maybe not only) all day walking in an old T-shirt. In a word, loving yourself is to pamper. To make the name look interesting and arouse interest, part of the word is highlighted in Latin - hence the additional reference to love.
Flowers became graphic elements as a symbol of beauty and femininity. The combination of thin lines of flowers with large print is a little daring, unusual, and therefore attracts the eye. Just like a modern girl who combines a light chiffon dress with massive ugly-sneakers.You still bend your fingers, how many contrasts did you find in this case?
The project has already been implemented. And moreover, it is very successful.