Task:
Design candy packaging that will stand out from the competitors.
Solution:
We created a package with a little smiling girl. This sweet tooth girl who loves bright colors, emotions and summer reflects our target audience.
It symbolizes the joy and energy that give girls wholesome cereal sweets.
In different versions, our girl was a real princess, and made strange, but fun friends, and even received reliable protection from inclement weather, an umbrella.
Candy Time has already appeared on supermarket shelves and has already shown the first positive sales results.