Task:

To create a marketing strategy, brand positioning and visual identity.

Solution:

We believe that all pets and all their owners should be happy and loved.

Centrvet is a modern veterinary clinic with a good expertise and true understanding of the patient’s individuality. However, in creating a marketing strategy and visual identity, it was necessary to remove extra severity and “doctorhood” in order to emphasize the idea of friendliness and love.

“You are a good owner” — this is the main idea of the brand. The atmosphere of friendship is shown in the brand identity. It is flexible and bright, attracts attention with its cheerfulness. Introducing animal characters allows us to show CentrVet’s wide specialization.