Solution:

«The main factors, which determine consumer choice in varieties of this product are visual perception of the quality, originality and environmental friendliness. While designing of the packaging we held up the ideals of naturalness and simplicity in order to focus more on the genuineness of the product. The style of logo is designed to support the overall concept of "village production". The blue as a brand-color was chosen not by chance. It symbolizes ease, care and reliability and has great credibility. Another advantage is the fact that the competitors don't use such color layouts. This allows the client to stand out favorably in retail.