To develop a marketing strategy and to redesign the Eruditus brand.
Moving forward always means changes. So Eruditus took this challenge. It is a team of professionals who are engaged in education abroad, business travel, language courses and other interesting educational services.
It was important to create not just a good strategy, but the best one! Such a strategy that will motivate and lead others. We analyzed the market and competitors, identified and segmented the target audience. This was taken into account in the brand platform development. It included a detailed description of the brand, mission, advantages and points of differentiation. Now Eruditus is a concentration of opportunities. This idea is introduced also within the stuff. Each member became a coach.
Also described Tone of Voice became some kind of instruction on how to communicate with the customers. As an additional tool in communication, a slogan Take a chance' was developed, as well as its optimal adaptations to other languages. Such a strong idea should correspond to a strong visual component. Therefore, we filled the corporate identity with visual metaphors that ideally «match» the brand platform.
The visual identity is based on the main accent element - the tape. It represents the dynamics of the company, flexibility in work, doing business and interacting with customers. There can be many interpretations of corporate identity, but there is only one idea. An idea that leads the whole brand to victory and leads to change a whole sphere!