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year
2018
category
marketing
naming
brand audit
corporate Identity
team
Alyona Beseda
Vita Korytina
Yana Perevalo
Flexor

 

Task:

To create name and visual identity for IT-company.

 

 

 

Flexor

Solution:

Nowadays,the IT-industry is developing extremely rapidly Entering such markets is both dangerous and interesting. This time our client was a team of computer geeks whose aim was to enter the IT-market in Germany.

First of all, we analyzed the sphere, identified the target audience and analyzed the competitors. According to the analysis results we created the name - Flexor. It reflects the main advantage of the company - flexibility in work and in communication with customers.

Despite the market strictness,the corporate identity turned out to be with a strong emotional platform. We have created a visual system that can be decomposed into two elements.The starting lilac triangle as a single element (Play symbol) means the beginning of movement and the launch of the project. In combination with the blue triangle,an acceleration symbol (‘Fast Forward”) is formed. The color scheme is also full of sense! We used these tones because they were not found among competitors.

The project has already been launched. We are sure that the positive result is about to come!

Flexor
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