To design a label for natural farm honey.
A bit of foreword. During the packaging or label development, it is very important to remember the product itself. You must admit that it is difficult to sell, for example, organic milk in a bright acid box with futuristic massive fonts. Yes, the product will stand out on the shelves, but whether the average buyer will trust we are not sure ... We believe that packaging should be a “continuation” of the product and complement it. ⠀ According these truths our label was born. We took simple and understandable associations with the product itself that is honey. So, the main visual hero is a teddy bear with a spoon in his hands. ⠀ The logo and overall design are based on soft, smooth lines. Just look at the jar and you feel the fragrant natural honey pouring on home-made pancakes. We decided to stand out among competitors in color. As a result, a pleasant lilac color was chosen, which emphasizes our product in contrast to the honey shade. As a result of the project, the development of the label has grown into an entire identity. P.S. By the way, the case has become special for us. And the point is not in high sales at the farm fair and the satisfied customer (although this is also important). This project received an award and was published at the LogoLounge 2019 collection. To be honest, we completely agree with this decision and are very proud!