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year
2016
category
marketing
brand audit
corporate Identity
branding
team
Olga Bulbah
Vita Korytina
Kratos

Task:

To develop a marketing strategy and corporate identity

Solution:

The Kharkiv market of security services looks pretty tough and aggressive. Security companies are quite closed, inert and get used to work according to the old rules. At the same time, they can do their job well, but do not have a clue about customer focus.

Also the security systems themselves seem complicated to customers. So as one of our clients said, it should be as simple as putting the car on the alarm. And we agree with it.

In the rigidity of the market and the complexity of security systems, we saw the solution and began to move the Kratos company towards changes. Here is how it was.

 

 

 

Kratos

Result:

We carried out systematic work with Kratos at all levels: from repositioning to changing the visual identity. We cooperate with each department, explained to them our goals, as well as what bonuses the company will receive after they are achieved. It was important to involve staff in future company`s changes.

We started only with marketing strategy, but as a result we influenced the owner`s vision on the business. And even initiated changes in the company.

Today Kratos is the fastest growing security company in Kharkov. The company has increased not only profit, but also operational efficiency. It means constant increase in incoming calls and the client base is expanding. The success of the organization drives every employee. And, frankly, we are drove by it as well : )

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