To create brand positioning, promotion strategy and packaging.
Mad Queen is a dessert for real queens. No less.
This is a homemade sponge cake and a light souffle, covered with chocolate. This is also courageous tastes! As courageous as our target audience.
During the creation of the “girlish treating" we have moved refused the banal, predictable associations and add some spices. Our inspiration was modern girls, who are so bright, passionate, rebellious, but at the same moment weak and tender. And we are not about their age, but about their character.
We have identified the main points of contact and purchase scripts from the formed portrait of our target audience. We also developed the slogan: “I am happy on my own".
Because with this dessert, every girl can add a drive to life, throw out paint. And be happy on her own!