It is the time of visual content. However, the maximal interaction with a brand is achieved via its main verbal attribute – its name. A name accompanies every communication: either it is a client's business card, an advertisement on the radio or a post in social networks. A good name doesn’t only “sound well”, but also helps to remember a company, captures attention and evokes a right association in clients.
The name of a brand should communicate the values which are important for a customer. For example, information about specialisation, necessary emotions or the character of a brand.
The information about competitors’ verbal attributes, as well as general information concerning the market.
Variants for a unique name of a brand, which meet the company’s requirements, have a conceptual platform, correspond to the product and are easy to remember.