^ Up
year
2019
category
packaging
naming
team
Vita Korytina
Alona Beseda
Anastasiia Leha
Yana Perevalo
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Task:

To develop name, slogan and packaging design for nuts

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Solution:

Firstly, we decided to avoid banal and typical designs. This packaging looks bright, stylish and appetizing. Thanks to the pattern stripes, the packaging stands out on the shop shelves among the competitors (they all insist on nature and naturalness - lets be honest, it is really boring!] But our colorful packaging evokes so lovely associations with tropical countries, active leisure-time, the sea and the carnival.

By the way, this design came to us not just like that, but only after we analyzed the sphere. We learned how competitors behave, what are the trends in the market, and in which direction we should move We also created the brand name. Thus, we say that our product is so convenient and practical that on the way you can not only have a snack, but also talk (tweet with friends, as well as by phone or in social networks, messengers, etc.) After all, what is the characteristic feature of all modern people? Well, of course!

We are always in constant motion and in endless communication with the world This is what we mean when we talk about originality and avoiding stereotypes.

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