Label design for a charity tea project

Task:

Create branding and label design for a charity tea project
Raise awareness and support fundraising through packaging
Increase tea sales and donations

Solution:

Tea of Kindness is a charitable tea project created to support children living with Duchenne muscular dystrophy.

Working with a minimal budget, we developed a label design adapted to the existing packaging format. The visual concept is built around a friendly illustrated character, creating an emotional connection and making the product approachable and memorable.

The label design helps communicate the project’s mission, supports fundraising goals, and transforms the tea packaging into a meaningful storytelling and donation tool.

Lebel design

'21

Results

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review

Thank you very much for the miracle your team has done. The guys are delighted. You inspired them to achieve further achievements. Thank you for believing in our project. My son said that before this design, we had a warm-up, but now it feels like we are doing a real and serious project, that we can sell tea with some pride with a very cool design. I am in awe of the support you have provided. Your assistance has been invaluable and I am truly grateful for it.

Nadezhda Elizarova
Misha's mom

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