Packaging Design for a Contemporary Lifestyle Brand

Task:

Create a distinctive packaging design for a matcha drink, positioning the product as part of a modern lifestyle and sensory experience.

Solution:

La Lune Marine is a matcha drink collection inspired by the harmony and rhythm of the sea. Each color represents a unique matcha blend and emotional state, turning packaging into a key storytelling and branding tool.

Le Matcha Bleu — deep blue tones evoke oceanic calm, depth, and mystery.
Le Matcha Vert — earthy greens reflect freshness, balance, and coastal vitality.
Le Matcha Rose — soft pink hues express warmth, serenity, and gentle energy.

Wave-inspired graphics, celestial accents, and bold typography connect traditional matcha culture with contemporary packaging design. The result is a visually coherent and emotionally engaging system that communicates flavor, mood, and brand values at a glance.

This lifestyle packaging design transforms every sip into a moment of calm, nature connection, and mindful enjoyment.

Branding, packaging