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Women’s Clothing Brand Identity & Branding

Task:

— Execute rebranding.
— Create a slogan, descriptor, and brand story.
— Develop a new identity.
— Brand key media channels.
— Develop a marketing strategy implementation plan.

Solution:

We started with the basics: the concept of a personal brand and the name LUBI. The name itself sounds like an affirmation, so we infused it with a touch of magic. We illustrated this with the wave of a magic wand and enhanced the branding elements with neon and gold glows. This magical theme carried over into all brand communications, reinforcing the image of a benevolent Fairy Godmother.

Branding
‘22
‘22
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Results

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review

Collaboration with the Wishnia branding agency in rebranding the luxury clothing store LUBI became a real journey into creativity and strategic marketing. The process began with a thorough analysis of competitors and market trends, which made it possible to identify segments and create a portrait of LUBI’s target audience. Thanks to this, it was possible to develop a unique positioning that sets the brand apart from its competitors, giving it a unique twist. The creative part of the work deserves special attention: the slogan, descriptor, and brand legend were developed so that they not only convey the LUBI philosophy but also create an aura of magic and fabulousness around the brand. This approach fits perfectly into the concept of “magical images” that LUBI strives to offer its clients. The LUBI logo became a reflection of this idea. The result of the collaboration: LUBI is now a luxury clothing store and a whole world where every girl can find her ideal look and feel like a real fairy tale heroine.

Ludmila
Owner

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