Naming and packaging for chocolate covered bizet

Task:

— Packaging design.

— Communication strategy.

Solution:

For the “girly treat,” they avoided cliché, delicate imagery. Instead, they captured a rebellious spirit, combining powdery pink with deep black and bold brush strokes. The Mad Queen brand was completed with the slogan: “I am happy on my own.”

Packaging design
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Results

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review

Our company, which bakes the most delicious cookies, has long been looking for a contractor for design work and a real partner who could do the design, help with marketing, provide decent analytics, and consolidate it in a strategic plan. We got such a partner thanks to Victoria and Olga's excellent idea of creating Wishnia. It is a very professional team! Their solutions are perfect for us. Thank you, Wishnia! But I will not recommend them to anyone because I need it myself.

Alex Volkov
Owner of the V.A.N. Foods company