Redesign, naming for pizzeria

Task:

Develop a rebranding and naming system for a pizzeria, including competitor analysis, brand positioning, naming, logo design, and key branded touchpoints.

Solution:

We carried out a strategic rebranding and naming for a pizzeria chain, building on its existing visual equity while strengthening brand recognition and storytelling.

The brand retained its signature red and yellow color palette — a direct reference to the flag of Naples, the birthplace of pizza. Inspired by this origin, we shortened Naples to NAPO, creating a name that feels modern, memorable, and culturally grounded.

The logotype was redesigned with the letter O shaped like pizza dough, reinforcing the product focus. Packaging elements, including pizza boxes, were integrated into the visual system, ensuring consistency across interiors, uniforms, and customer-facing materials.

The result is a cohesive restaurant brand identity that connects tradition with contemporary design and clearly stands out in a competitive food market.

Rebranding

Results

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review

We needed to rebrand our pizzeria chain, including changing the name, logo, and exterior and interior design. Initially, we tried to save money by going with other designers, but we were unhappy with the results and lost valuable time. Fortunately, we decided to work with the WISHNIA agency. Without exaggeration, they are true professionals. We had no idea what we wanted, but from the first meeting, it was clear that their team would deliver top-quality work. We were thrilled with the result. Thank you for the excellent work. We are now proud of our brand!

Xenia Tihan
Co-owner

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