Branding and bringing a residential development to market

Task:

— Branding of сottage village.

— Develop a name, slogan, descriptor and legend for the brand.

— Develop a logo and corporate identity.

— Draw up a plan for implementing a marketing strategy.
— Develop an advertising campaign to enter the market.

Solution:

The name and slogan characterize a new understanding of a comfortable life: luxury without tinsel. The identity is based on strict symbols and a deep purple shade, and the logo's outline resembles a schematic view of the sites in the town's drawing. The brand conveyed its values in an advertising campaign that urged the target audience not to postpone life for later.

Branding

'20

Results

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review

Right from the start, we knew we had a challenging task ahead: launching a new business. We quickly realized that we needed professionals to make it happen. And with the help of WISHNIA, we not only launched but also succeeded in establishing a strong brand identity. The WISHNIA team provided us with comprehensive branding. They developed everything, considered every nuance, and conducted multiple strategic sessions. The result was not just a well-thought-out brand image but also a solid strategy. Thanks to WISHNIA for their cooperation and the strong brand identity they created for NEWSIDE cottage town.

Alexandr Kosimirov
SEO

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