Beer retail chain redesign & brand identity refresh

Task:

— Update the identity of the PivoBank

Solution:

For the brand to retain its recognition, the continuity of the old style was preserved. The mug, already familiar to the consumer, has become a modern pint with a friendly smile. And the primary color remained orange. The banking theme was emphasized in a strict, concise font and slogans, and a verbal communication system with the client was developed. It helped to reflect the main essence of the brand. The accent point and the pint, transformed into brackets, became elements of the corporate style. This visual solution helps to focus attention on text messages.

BRAND IDENTITY

'19

Results

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review

In the digital marketing era, business begins with visualizing a brand, namely a logo. Creating a decent, recognizable, and understandable logo for the target audience is a challenging task that requires the expertise of professionals like the WISHNIA team. We are truly grateful for the new Pivobank logo, which aligns with our brand's character and modern trends and maintains the essence of the previous logo. Your professionalism and dedication are truly admirable. Working on the project in a friendly way was easy and comfortable. Thanks to all the fairies of WISHNIA for the magic of PivoBank transformation!

Anastasia Baranova
COO

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