Branding for a charitable organization supporting homeless people

Task:

— Branding of a charitable foundation.

— Develop a name, slogan, descriptor, and legend for the brand.

— Develop a logo and corporate identity.

— Draw up a plan for implementing the marketing strategy.

Solution:

The "POMITNI" (Noticed) brand addresses the often overlooked issue of homelessness, urging society to see and help people experiencing homelessness. With a dynamic and eye-catching logo, the brand's slogan "Because they exist" and descriptor "Aid for the homeless" emphasize their commitment to breaking stereotypes and revealing the humanity behind homelessness. The brand demonstrates that even small actions can make a significant impact.

branding

'21