Identity Redesign & Dynamic Brand System for a Music Hall Restaurant, Building off competitors

Task:

— Conduct an analysis of visual identification of competitors.

— Develop a logo and corporate identity.

— Brand the main media.

Solution:

Оur designers revamped the logo to move away from narrow specialization. The new flexible and variable logo now represents delicious food, high-quality music, and a vibrant mood, embodying the essence of Probka — much more than just a brasserie.

The bright corporate identity frames the new logo. Circles symbolize the lively atmosphere, with a good mood in the center. Where can you find it? In the restaurant & music hall called "Probka"!

At the project's end, we and the customer were equally satisfied. Feedback showed the rebranding's impact: a 32% increase in the average check, more table reservations, and heightened interest from musicians and artists. It's the new Probka experience!

BRAND IDENTITY
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Results

Our projects showcase our abilities, and we use our blog to discuss them in detail.

review

You can often see such a thing on the web: The contractor offers you to choose two options out of three: ▪️ High quality. ▪️ Quickly. ▪️ Inexpensive. I worked with Wishnia on two projects: the rebranding of the iconic 500-seat restaurant Probka, Resto&Music Hall, and Pivobank, the largest chain of craft beer stores in Kharkiv. I'll tell you what, colleagues: You can choose three options. And get another bonus: very high quality, very fast, very professional, and a very adequate budget. Very. Am I happy with the two projects? Absolutely, YES. Was it easy for me to work with Wishnia? It has not been so easy and exciting for me in recent years. How did it happen? Some professional-personal symbiosis has turned out. People tune into your wave and your product, delve into the market, and somehow instantly integrate into the rhythm of your company. Now, you are already participating in the process; even decisions are made (by you) somehow quickly. And it's easy. So, you test your ready-made identity and are glad it comes to your client. It's so easy and understandable. And he, your client, is already telling you what you meant. What did you want to tell him yourself? And he says, "Well, cool, damn it! I like your new logo!"

Alexandra Rood
Founder CEO of the brands "PivoBank" and "Probka • resto&music hall"