naming, brand identity

Task:

Develop a brand name and visual identity for a distributor of Dead Sea cosmetics, creating a refined and recognizable beauty brand.

Solution:

When developing the naming and brand identity, we focused on the core value of the product — natural beauty enhanced by the unique properties of the Dead Sea.

The concept explores femininity, purity, and care, translating them into a clean, elegant brand system suitable for the cosmetics market. The identity was designed to feel trustworthy and aspirational, reflecting both the origin of the products and their premium positioning.

The result is a cohesive beauty brand identity that communicates quality, natural origins, and emotional appeal, helping the distributor stand out in a competitive cosmetics industry.


naming & brand identity
'21
'21
Results

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review

Thank you for your excellent work! The quality was top-notch, and it was a pleasure to collaborate with you at every stage. I commissioned the development of a brand name and identity, and I'm very pleased with the results.

July
Marketing manager