Brand Naming & Packaging Design

Task:

Create branding and packaging design.

Solution:

From the beginning, we conducted a marketing audit and studied our competitors in offline and online stores. While everyone else is talking about naturalness and health benefits, we chose to attract attention through emotion.

Our name, "Tweet&Go," conveys lightness, sociability, and the cheerful dynamics of life. Our bright packaging evokes warm associations with tropical countries, outdoor activities, the sea, and carnivals — precisely what you want to reach for when it's freezing and snowing.

package design

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