Naming and Visual Identity for a Dynamic Street Food Brand

Task:

Develop a distinctive brand name and visual identity for a street food burger brand, creating a strong foundation for recognition, differentiation, and future growth.

Solution:

We created a brand identity built around the product itself. For Undercover Burger, the core idea came from the product: a UFO-shaped burger cooked in a special press and sealed around the edges — literally a burger under cover.

This concept shaped both the brand name and slogan:
Undercover Burger — Arrived to Be Eaten.

The visual identity reflects a dynamic, space-inspired universe:

A strong, consistent logotype ensures instant recognition.
A flexible visual system uses interchangeable cosmic illustrations and playful alien elements.

As a result, the brand becomes a living, scalable system, where each burger launch feels like a new experience rather than a routine purchase.

NAMING & BRAND IDENTITY

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