Naming and Visual Identity for a Dynamic Street Food Brand

Task:

Develop a distinctive brand name and visual identity for a street food burger brand, creating a strong foundation for recognition, differentiation, and future growth.

Solution:

We created a brand identity built around the product itself. For Undercover Burger, the core idea came from the product: a UFO-shaped burger cooked in a special press and sealed around the edges — literally a burger under cover.

This concept shaped both the brand name and slogan:
Undercover Burger — Arrived to Be Eaten.

The visual identity reflects a dynamic, space-inspired universe:

  • A strong, consistent logotype ensures instant recognition.

  • A flexible visual system uses interchangeable cosmic illustrations and playful alien elements.

As a result, the brand becomes a living, scalable system, where each burger launch feels like a new experience rather than a routine purchase.

NAMING & BRAND IDENTITY
'25
'25
world brand design
packaging of the world
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Dynamic branding
Results

Our projects showcase our abilities, and we use our blog to discuss them in detail.

review

Really happy I chose WISHNIA to work on the branding for Undercover Burger. I came to them with an idea and a general feeling of what I wanted, but without a clear understanding of how it should actually look. They managed to take that and turn it into a complete brand that genuinely feels like mine. What impressed me the most was how quickly they understood what I wanted. They asked the right questions from the beginning, really got the idea behind Undercover Burger, and honestly nailed it almost from the first try. There was very little I wanted to change, which I definitely didn’t expect going into a branding project. In the end, I got much more than just a logo — the whole brand has its own identity and character, which was exactly what I wanted from the beginning. Really appreciate the work you guys put into Undercover Burger. Thank you!

Bogdan Lazarev
Owner