Branding and bringing a social initiative to market

Task:

— Branding of public organization.

— Develop a name, slogan, descriptor and legend for the brand.

— Develop a logo and corporate identity.

— Draw up a plan for implementing a marketing strategy.

— Develop an advertising campaign to publicize the new investigation.

Solution:

The best weapon against corruption is exposure. The louder we speak out, the quicker illegal actions and corruption disappear. Let's become the loudest and most powerful megaphone in this fight. The noisiest and most powerful!

Our brand identity is bold and rebellious, reflecting the brand's spirit. Provocative copywriting, supported by vibrant visuals, emphasizes the overall ideology.

The primary version of our logo is a fusion of the brand mark and the typographic 'U.prava.' The period in the name serves as a significant separator, forming the brand mark, a symbol of our unique identity and purpose.

The capital letter U holds multiple meanings:

U = You

U = Ukraine

U = Union

When developing the name, we followed the primary message the client wanted to convey:

We stand for rights.

This message became the foundation of the name.

Branding

'21

Results

Our projects showcase our abilities, and we use our blog to discuss them in detail.

review

As the founder of U.prava, I'm thankful to the agency for their work on our strategy and identity, especially in light of recent events. Their creativity in naming and positioning has beautifully captured the essence of our fight against corruption and has adeptly adapted to include our crucial humanitarian missions on the front lines since the war began. They've given our mission a voice that speaks to and inspires our community. Great job!

Oleg Yakovlev
SEO

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