Branding and bringing the product to market

Task:

— Branding of food delivery.

— Develop a name, slogan, descriptor and legend for the brand.

— Develop a logo and corporate identity.

— Draw up a plan for implementing a marketing strategy.

Solution:

Fast food is not harmful to health - it is tasty and possible, and most importantly, it is varied and not harmful. This message was broadcast when creating the name NEGRECHA and the slogan “It’s possible and healthy.” My fingers are crossed on the logo in the name of fast delivery and not a choice between tasty and not greasy. They wrapped the brand in the colors of bread diet, tomatoes, and blueberry mousse for dessert.

Branding

Results

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review

Our collaboration with Wishnia in creating a healthy fast-food delivery brand was a journey marked by constructive teamwork, leading to results that met our expectations. From market analysis to the execution of ideas, the process was engaging. The marketing strategy, name, and logo were a joint effort, and we were fully involved in the development process. Excellent work.

Bogdan Lazarev
Owner

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