Brand identity and packaging for a snack brand

The Teplie Moria (Warm Seas) company manufactures fish snacks, and its philosophy is that everyone should relax in good taste. Therefore, it was necessary to develop a corporate identity combining rationality and emotion. We created a visual system that shows the core values of the company. And here is what we got. High technological production effectiveness and strict observance of all sanitary standards are graphically displayed with the temperature symbol. At the same time, colors and graphic fishes are about a pleasant and sincere atmosphere. We also developed a corporate pattern. It resembles fish scales. It can both independently fill and form various images and repeat silhouettes. By the way, this is precisely what brand fishes are filled with. Finally, the brand visually meets its idea of relaxation and friendliness.